Valentina e Pasqualina

Cutting-edge classicism

Client
  VALENTINA e PASQUALINA

Services
  BRANDING
  COMMUNICATION
  DIGITAL
  STRATEGY
  NARRATIVE

Sector
  FOOD & BEVERAGE

Valentina e Pasqualina is very contemporary brand. A reinterpretation of the classic tiramisu using healthy ingredients and up-to-date baking techniques. Its delivery business concept wins over its public, not only because of the quality on offer, which is of course a given, but because of all that the brand encompasses.

Under the premise of sophistication, we created a visual identity that breaks with the concept of traditional, corny and rococo pastries. Valentina e Pasqualina is a brand inspired by the Milanese aesthetics, with strength and personality even in the name, which unites the name of its creator, Valentina, with the one who has been her inspiration and source of recipes, her grandmother Pasqualina. The colors, the lines, the contrast between old photographs and illustrations, enrich the graphic development.