Pai Mei

Pai Mei is a global retail project that currently boasts three premises: two inside the Glorias and Splau shopping centres, and a third one at street level, in the heart of Barcelona. This Asian food project is designed for a younger audience who are just starting to go out for meals with friends. And this requires a fresh, open, accessible brand that gives its audience the space it needs.

That said, at Knock we believe that any space or corner is an opportunity to establish a dialogue with the consumer and reinforce the personality of the brand, so that is what we have sought in Pai Mei. Two environments that, through scenic branding and under the voice of Sensei represent on the one hand the Japanese street food taverns with wok masters, and on the other, the rural environment with vertical gardens.