idealooo-o-o

Identifying the audience—which frankly wasn’t that hard—the next task was to create thumb-stopping, eye-catchingpieces, and other name-adjective combinations that work so well in English. First, we chose a strategy with different messages designed to reach various stages of the funnel.

For the top of the funnel (awareness), we created a 60-second piece aimed not so much at explaining the brand and product in detail but at capturing attention and linking the brand to one concept boldly: comparison. The scenes and the music show that, in general, comparing isn’t a good idea because you end up losing. Except when it comes to comparing prices; that’s when it’s your thing, just like “es lo suyo” in the original. The production—based on telephoto and wide-angle shots, frenetic editing, baroque graphic elements, and music—is designed to create a maximalist piece with a rate of inputs per second that can leave you slightly electrified if your biorhythm isn’t adapted to the 21st century. The strategy continues with 15-second pieces for the mid-funnel stage (consideration), with messages that showcase the various product categories available on Idealo. Finally, in the bottom stage (action), we used 6-second retargeting pieces with a CTA to visit the website or download the app.