Client
idealo
Services
Communication
Digital
Strategy
Sector
Retailing
idealo is a price and promotion comparison website that features millions of products from thousands of stores, from mobile phones to fashion and sporting goods. A relevant value proposition for the public but with a very low recognition in our country.
To reinforce the brand we created a new positioning with the freedom of choice as an axis and we created a look and a striking visual expression that explains unequivocally what idealo is. The good results in the digital and TV campaigns have made idealo implement the campaigns in England, Italy and France.
Awareness yes, performance too
The scope of the narrative we created is far-reaching, and we have applied it to a multitude of digital campaigns, above all on Instagram, where the brand reaches a large part of its audience.
Raising brand aware is priority, but ensuring conversion from communication impacts is non-negotiable for a brand like idealo. Thanks to strategic creative links, we have been able to focus on both brand awareness and conversion, and get great results in both respects. No, a CVR of 24.4% is not an error. This is the rate idealo reached with a pre-roll for a washing machine.
Copyright 2024 KNOCK BRAND DESIGN © | Legal notice | Cookies Policy | Privacy Policy
