Grupo Kasa

With a great deal of Asian mood, at Knock we created the global branding and scenic branding project for Grupo Kasa. A new concept in Asian restaurants that highlights the origin of the ingredients and the authenticity of the recipes.

Easy? Well, not quite. In Barcelona, there are many Asian, Mexican, Turkish, Indian, and other restaurants, almost all of them focused on mass tourism and fast consumption. Creating a brand that wouldn’t be automatically devoured by the concept of fast food and instead connected to traditional and authentic gastronomy was a significant challenge.

Kasa Ramen was the first brand we created for what was then named the Kasa Group. We chose the name Kasa, with a “k,” because its phonetics are unmistakable in both Catalan and Spanish (house). But also because it is the name of the traditional hat worn by rice harvesters in Japan. In the physical space, we developed a narrative with a foodtelling tone that is present throughout the environment, on the menu, in the messaging, and in every detail of the establishment.