Today, brands form part of democratic ecosystems. Brand positioning can no longer be a frivolous choice imposed upon the public. At Knock, we investigate, decipher and get to grips with these ecosystems to develop communication strategies and territories from which we can tune into the audiences.
A brand that defines its own personality, beliefs, voice and behaviour is a brand that knows how to colour each of its expressions. We establish dialogues with consumers through brand proposals that include them and inspire them.
If a brand says any old thing, it becomes any old brand. At Knock, we are strong believers that there should be reason behind everything we say and do. Through meaning, we design brand expressions that reflect the brand’s very essence and are applied accordance with its values and objectives.
New forms of communication are no longer as new as they once were. Non-invasive communication involves understanding what audiences expect from the brand and accepting that digital expression must, above all, merge with and adapt to the interests and beliefs of consumers.
Los espacios físicos son cajas escénicas en las que las marcas actúan para su público. En Knock desplegamos el branding en proyectos de retail e interiorismo corporativo pensando en el modelo de negocio y la experiencia del consumidor.
More than 25 years of experience in advertising at JWT, D'ARCY, TBWA and HC-HEALTHCOM. Brand communication management.
Graduated in Motion Design and Graphic Design at Gobelins, Paris.
Master in Creative Writing at the Barcelona School of Creativity and Bachelor in Advertising and Public Relations.
Degree in Advertising and Public Relations from the Universidad Abat Oliba CEU in Barcelona.
Branding & retail. 30 years of experience in his own studio and teaching at some of Barcelona’s leading design schools, including Elisava, the College of Arts & Design Barcelona (BAU) and the Open University of Catalonia (UOC).
More than 20 years of experience at the agencies BBDO, Y&R and DDB. Bachelor in Advertising and Public Relations.
Elisava Graphic Design. More than 25 years of experience at Ruiz + Company and Tandem DDB.
Branding, marketing and communication. More than 20 years’ experience, above all in the tourism and culture industries. DDB and other agencies.
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