Exactly like Christmas
Shopping in Andorra has an advantage when compared Catalan, Spanish or French market, where most customers come from. In Andorra the sales start before Christmas, that is to say, at the time of greatest consumption of the whole year. A relevant aspect on which we have relied to create a series of audiovisual pieces for off and digital through insights and a theatrical, comical, stylish and, above all, with a lot of red color. Just like Christmas.
It all started with some billboards
This is as good a time as any to explain how we started working for illa Carlemany. The first assignment was some outdoor pieces, some billboards placed along the various roads leading to Andora, as simple as that. Although Andorra is, almost traditionally, a shopping destination, in recent years reformulated around a new commercial axis, at the time of the commission no shopping center stood as a reference. The billboards were used to provoke a strategic shift that would allow illa Carlemany to play that role. What was first a one-shot creative with a strategic approach, came together in such a way that it ended up becoming the new strategic positioning of the brand. That’s where it all began.
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